Which Best Describes You?
The page adapts to show what matters most for your situation.
Your Clients' Financials Deserve Better Than Spreadsheets
Your Business Makes Money. Do You Actually Know Where It Goes?
You're spending hours per client building financial analysis from CSV exports. Then the data changes and you start over. You can't guarantee consistency, and you know the analysis should be deeper. Focus on Cash replaces that entire workflow with a system.
You can tell people your sales. Ask about your cash conversion cycle, margin by service line, or what happens to cash flow if you hire two people — and you're guessing. That guesswork is expensive. Focus on Cash delivers full financial analysis so every dollar decision is made with clarity.
- $1,995
- /year per company
- $2,400
- /year for advisors, up to 10 clients
- 60 days
- money-back guarantee
The Problem You're Solving With Spreadsheets
The Financial Clarity Problem
You know this isn't working. Here's why.
You know this pattern. You've probably lived it.
Hours Per Client, Every Time
Export CSVs, reclassify the chart of accounts, build the analysis, format the charts. Every client has a different structure. You can't systematise what requires manual rework every session.
Sales Without Clarity
You can tell people what you billed last quarter. Ask which service line is most profitable, what your cash conversion cycle is, or whether your margins improved — and you're guessing.
No Consistency Across Clients
Client A gets one version of your analysis. Client B gets another. The methodology drifts depending on who built the spreadsheet and when. A professional practice needs a consistent system.
Owner Expenses Hiding the Real Picture
Your car, phone, personal meals, partner salary — they're all in the P&L. You know they distort the numbers but you've never separated them out to see the business underneath.
Fragmented Tools, No Full Picture
Xero shows transactions. Bank feeds show cash. Spreadsheets show whatever was built last month. Nobody has sales, margins, cash flow, and what-if scenarios in one place with context on what it means.
What Focus on Cash Actually Does
Not another dashboard. A complete financial analysis system.
Sales to Profit Flow
A Sankey diagram traces every dollar from sales through costs to profit. See where money goes and where it leaks — in seconds, not hours.
One-Time Chart of Accounts Recoding
Auto-classifies accounts on first upload. Override once. Every future sync uses that mapping. For advisors: do it once per client, never again.
Exclude Owner Expenses in One Click
Strip out personal expenses to see actual business performance. Toggle on/off to show the owner what the numbers look like with and without their draw.
Sales, Margins & Client Economics
Monthly sales, margins, rolling trends. AOV, purchase frequency, churn, CAC, LTV, LTV:CAC ratio. Every metric has a trend indicator.
Cash Flow & Runway
Waterfall chart, cash balance, burn rate, runway months, and "How Long Can You Last?" projection. The screen that tells you if you're safe.
What-If Scenario Modeling
Adjust sales volume, price, cost of sales, opex, working capital days. See current vs projected impact on sales, profit, and cash flow.
P&L, Budget & Ratios
Consolidated P&L, monthly columns, key ratios, budget vs actuals with variance highlighting. One-pager for the quick read.
Expense & Profitability Analysis
Top 5 biggest and fastest-growing expenses. Cost composition per unit. Gross-to-operating profit conversion.
Plain-Language Insights
"Sales are flat. Your margins are your biggest lever right now." Every screen has a headline that tells you what matters — no jargon.
Xero Sync & Manual Upload
Live Xero connection with full history, or manual upload. Connect once, get ongoing clarity. No CSV exports.
Why AI Won't Replace Your Advisory Practice
Why ChatGPT Won't Give You Financial Clarity
What AI Can Do
- Analyse a CSV snapshot a client sends you
- Analyse a CSV you export from Xero
- Generate one-off charts and ratio calculations
- Answer ad-hoc questions about a dataset
- Summarise trends from a single export
Not a system you'd stake your reputation on.
Not a system for ongoing business decisions.
What AI Cannot Do
- Maintain persistent data sync with history
- Provide advisor-client architecture with role separation
- Remember your COA mapping or owner expense exclusions
- Guarantee same methodology across all clients
- Track metrics month over month with rolling trends
- Deliver reliable what-if modeling
- Ensure regulatory-grade data isolation
- Give you a cash runway projection you can trust
Requires infrastructure, not prompt engineering.
How the Options Compare
| Capability | Spreadsheets | Outsourced CFO | Per-Company Platforms | AI DIY | Focus on Cash |
|---|---|---|---|---|---|
| Live data sync | |||||
| Full financial analysis | |||||
| What-if scenarios | |||||
| Plain-language insights | |||||
| Advisory workflow | |||||
| Consistent methodology | |||||
| COA recoding & owner exclusion | |||||
| Time to insights | Hours/client | Days | Minutes | 30–60 min | Minutes |
| Cost (advisor, 10 clients) | $0 + time | $50K+/yr | ~$25,000/yr | $240+/yr | $2,400/yr |
The Economics Don't Work for Advisors. Until Now.
One subscription covers your whole client list. Up to 10 client companies for $2,400/year, or unlimited for $4,800/year.
What This Replaces
The alternatives aren't cheap. And most don't work.
Less than $6/day. The platform translates everything into plain language.
Two Entry Paths. One Platform.
Coaches, Fractional CFOs & Consultants
Consistent financial analysis across every client. Data isolation. A methodology that works the same way every time.
- Full analysis applied consistently to every client
- Multi-client dashboard with role-based access
- Structured advisory topics with progress tracking
- Client onboarding in minutes
- Regulatory-grade data isolation (RLS)
- Xero integration or manual upload per client
$2,400/year for up to 10 clients • $4,800/year unlimited
Flat portfolio pricing. One subscription, all your clients. Annual billing.
Established & Growing Businesses
You're doing $500K–$20M in sales. Focus on Cash answers the questions that matter: which services make money, what your business is worth, what happens if you invest.
- Full analysis connected to Xero or uploaded manually
- What-if modeling for pricing, hiring, investment decisions
- Plain-language insights without an accounting degree
- Industry benchmarking
- Buy/sell valuation tools
- Invite your advisor for collaborative analysis
$1,995/year
Per company. Annual billing.
This Is Not for Everyone
Built For
- Businesses doing $500K–$20M in sales
- Profitable and growing with clarity
- Owners ready for data-driven decisions
- Advisors wanting scalable methodology
Not the Right Fit
- Early-stage startups not yet trading
- Businesses in financial distress
- Looking for bookkeeping or tax prep
- Not using Xero or willing to upload manually
Less Than the Cost of One Bad Decision
One product. Everything included. No surprises.
Business Owner
Per company. Full suite.
/year • Annual billing
Full access. Nothing extra to unlock.
- Full financial analysis
- Xero integration or manual upload
- What-if scenario modeling
- Owner expense exclusion
- Plain-language insights
- 60-day money-back guarantee
Advisor
Flat portfolio pricing. One subscription, all your clients.
/year • Up to 10 client companies
Or $4,800/year for unlimited client companies
- Everything in Business Owner, plus:
- Up to 10 client companies, or unlimited on the $4,800 band
- Multi-client dashboard
- Role-based access
- One-time COA recoding per client
- Client onboarding in minutes
- 60-day money-back guarantee
60-Day Money-Back Guarantee
If Focus on Cash doesn't deliver financial clarity within 60 days, full refund. No questions, no hoops.
Questions You're Probably Asking
What accounting platforms does Focus on Cash work with?
Direct Xero integration with live, persistent sync. Manual upload for other platforms. Same full analysis either way. Additional integrations on the roadmap.
How is this different from what my accountant provides?
Your accountant handles compliance — correct books, filed taxes. Focus on Cash handles strategy — what the numbers mean, future scenarios, better decisions. They're complementary.
Can I try it before committing?
No free trial. 60-day money-back guarantee instead. Two full months to connect data, explore analysis, and decide. If it's not worth it, full refund.
How does pricing work?
Business owners pay $1,995 per company per year. Advisors get flat portfolio pricing: one subscription covers all your clients, $2,400/year for up to 10 client companies or $4,800/year for unlimited. All features included at every price. No feature gating.
I'm an advisor with 15 clients. How does pricing work?
$4,800/year for unlimited client companies. Up to 10 clients is $2,400/year. Either way, one subscription covers your whole list, and each client's data is fully isolated at the database level.
Is my financial data secure?
Row-level security ensures complete data isolation. Advisors see only their clients. Each business is separated at the database level — not just the application layer.
What size business is this designed for?
$500K–$20M in sales. Enough complexity for structured analysis, typically can't justify a full-time CFO. Not for businesses not yet trading, or in distress.
What's included?
Everything. Full analysis dashboards for sales, profit, cash flow and assets. 20+ business ratios explained in plain language. What-if modelling. Best-ever tracking. Built-in coaching content. Unlimited uploads. All of it at every price.
Ready to Systematise Your Financial Advisory?
Ready for Financial Clarity?
One subscription covers your whole client list. Consistent methodology. 60-day money-back guarantee.
$1,995 a year to see exactly where your money goes. 60-day money-back guarantee.